What a URL slug is
A slug is the readable part of a URL that identifies a specific page — in "example.com/blog/how-to-bake-bread," the slug is "how-to-bake-bread." A good slug is lowercase, uses hyphens instead of spaces, and contains no accents or special characters, so it stays clean across browsers, servers and shares. This tool turns any title into a ready-to-use slug in one step.
Why slugs matter for SEO
Search engines read the words in a URL as a signal of what the page is about, so a descriptive slug that includes your main keyword helps both ranking and click-through. A clean slug is also easier for a human to read, trust and share — "/how-to-bake-bread" tells you exactly what you will find, while "/post?id=4827" tells you nothing. Short, descriptive slugs tend to perform better than long ones stuffed with every word from the title.
What the tool removes and changes
Converting a title to a slug involves several steps that are easy to get wrong by hand. The tool lowercases everything, strips accents and diacritics so "café" becomes "cafe," removes punctuation and symbols, collapses spaces into single hyphens, and trims stray hyphens from the ends. You can choose the separator — a hyphen is the SEO standard that Google recommends, but you can switch to an underscore or another character if your system requires it.
Slug best practices
Keep slugs short and focused on the core topic; you rarely need every word from a long title. Use hyphens, not underscores, because Google treats hyphens as word separators and underscores as joiners. Avoid stop words like "the" and "a" when they add no meaning. Once a page is published and indexed, avoid changing its slug — if you must, set up a redirect so existing links and rankings are not lost.
What makes a good slug
A strong slug is short, descriptive and keyword-focused. Compare "/how-to-bake-sourdough" with "/post?id=4827" — the first tells both the reader and the search engine exactly what the page is about, while the second tells them nothing. A good slug includes the page's main keyword, drops filler words that add no meaning, uses hyphens between words, and stays as short as it can while remaining clear. It works the same whether the page is a blog post, a product, a category or a documentation article.
Slugs, permalinks and CMS platforms
Every major content platform uses slugs in its permalinks. WordPress generates one from the post title that you can edit. Shopify, Wix, Ghost and most static-site generators do the same. The auto-generated slug is often longer than it needs to be, including every word of a long title, so trimming it to the core keywords improves both readability and SEO. Generate a clean slug here, then paste it into your platform's permalink field before publishing.
International characters and accents
Titles in many languages contain accented or non-Latin characters that do not belong in a clean URL. TextCaret transliterates accents to their base letters — "café" becomes "cafe," "naïve" becomes "naive" — and strips characters that cannot be represented, producing a URL-safe slug. This keeps links readable and avoids the long percent-encoded URLs that result when accented characters are left in. The separator is configurable, though the hyphen is the SEO-recommended default.